Kyra Joseph: From Surf Grom To Founder: Building Femme Futures And The Diva Cup - Nelly’s Magic Moments Podcast
What happens when women build the stage themselves? In Nelly’s Magic Moments latest podcast feature, Femme Futures founder Kyra Joseph shares the story behind The Diva Cup Surf Invitational — a surf, music, mentorship, and women’s health movement that started small and is now shaping the future of women’s competition.
Kyra traces her path from growing up at WindanSea, to discovering grit in rodeo and confidence in music, to rediscovering purpose when she paddled back out in Cayucos and realized something big: women were ready to compete - they just needed the door opened.
The Diva Cup has become that door. In this episode, Kyra breaks down everything that makes the event different:
– Pro + semi-pro log divisions that level the playing field
– Round-robin heats to ensure everyone gets meaningful water time
– The infamous “Men in Heat” event that flips old prize structures on their head
– Built-in mentorship, where check-ins become coaching sessions
– Normalizing women’s health conversations - from periods to birth control side effects
– Real community impact, including product drives for women experiencing homelessness
Mamala Wetsuits is proud to help champion that mission alongside partners like Keep A Breast and our friends Mad Hippie. This isn’t just a contest. It’s a blueprint for what equitable surf culture can look like when women design it from the inside out.
If you care about women’s surf, safety, equity and culture that moves the needle - this episode is worth every minute.